You Eat With Your Eyes First

“The result is a kind of permeative mono-aesthetic—blond wood, clean lines, bright-but-soft lighting—that is designed, always, to “appeal to Millennials,” and that is inflected not just by Chipotle’s faux industrialism, but also by the design logic of Silicon Valley and Marie Kondo and minimalism. Strategically de-cluttered, devoid of flair—devoid, indeed, of any decor that might distinguish them from their fellow establishments—chain restaurants are melding, visually, into one tentacular beast. They are, en masse, going normcore…The redesigns are also responding to a culture that is renegotiating its relationship with “stuff” as a concept. More and more young people are renting homes rather than buying them; many of them simply intuit, in a way their parents cannot, the life-changing magic of tidying up. In an age defined by anxieties about the limitations of the planet’s physical resources, minimalism is a moral as much as it is an aesthetic; the “clutter” that defined so much of Friday’s traditional look, in that sense, can now whiff of self-indulgence and lazy excess.”

This article in The Atlantiwas an interesting observation on the contemporary state of dining establishments…

You Eat With Your Eyes First

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