Yet another case for regional architecture.

Most interestingly, aside from boosting sales by connecting its individual stores with its regionalized customers (an old idea in the fashion industry – why roll out fall clothing to Dallasites in July), is this tidbit:

“Experts say that the localization trend reflects a desire to connect more deeply with consumers at a time when competition within the retail industry is growing fiercer.  And it is also likely a play for coveted millennial shoppers, a group that research often finds craves authenticity from their shopping experience.

Localization also may be gaining more traction now because sophisticated algorithms and other technology is making it easier to execute,  said Dick Seesel, head of consultancy Retailing In Focus.”



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